INSTAGRAM AND INFLUENCERS ACCUSED OF RUINING LUXURY TRAVEL

• A new report suggests Instagram is creating a "copy and paste" effect that is diminishing the appeal of luxury travel.
• The study by Preferred Hotels & Resorts found that affluent American travellers are experiencing "destination disillusionment" due to social-media-driven designs.
• Sixty-eight per cent of respondents felt hotel designs were overly focused on being "Instagram ready", with 62 per cent describing luxury hotels as "beige".
• Luxury travellers are increasingly rebelling against this "Instagram-washing backlash", with many unwilling to pay for generic accommodations or visit places popular with influencers.
• The report highlights a strong desire among wealthy travellers for unique, authentic experiences and individuality over algorithm-driven itineraries or the pressure to post online.

IN FULL

Instagram is ‘ruining luxury travel’: Rich tourists blame social media for the ‘beige-ification’ of hotels

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2025-07-09T17:47:21Z